How Millennials are Redefining the Hospitality Industry

At a time when the industry and the nation are becoming younger and more diverse, embracing and empowering a more diverse workforce is critically important. As more and more attention is directed toward Millennials (defined as those born amid the 1970s to the 1990s), there’s a legitimate danger of losing sight of the fact that this demographic group is more than just a potential source of income or a prominent, influential and expanding part of the national consumer base.

As of 2017, Millennials already make up nearly a third of today’s workforce – a percentage projected to grow up to 75% by 2025. There are a myriad of benefits to connecting with and understanding the long-term value that this demographic brings to the table — not only for your bottom line, but also for the future of your business. For hotel owners and operators, accommodating Millennials in the workplace and addressing priorities and perspectives that might feel new or unfamiliar is an important first step in developing a more diverse and dynamic workforce.

Millennials tend to be excited and inspired by opportunities to work with a diverse group of fellow professionals. The benefits of employing millennials and building a more diverse team are unmistakable: a more diversified work environment fosters new ideas, creative solutions and inspired innovation. In addition, it lends itself to growing a culture is more flexible and adaptable, tends to have a higher morale, and is better equipped to deliver a compatibly diverse set of ideas and perspectives. In an increasingly competitive and youth-driven marketplace, these are assets that will prove to be invaluable.

As today’s workforce continues to adapt and change, we recognize that to remain the competitive organization that we pride ourselves on being, we need to do more than keep up—we need to lead.  Today’s increasingly youthful and diverse workforce is both inspired and empowered—they are capable of contributing more, but they are also well aware of their value, and they have certain professional expectations that need to be met. Becoming an organization that cultivates and celebrates different skill-sets and cultural and professional perspectives isn’t just the right thing to do—it’s smart business.

The bottom line is that diversity isn’t just an industry trend, it’s the narrative of the nation. Hospitality organizations that want to write a new chapter in the volumes to come would be wise to keep that in mind.

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